In the ever-evolving world of digital content, I led the design of Zedge’s marketplace, transforming it into a scalable platform for creators and users. This journey unfolded in three phases: first, establishing a new, scalable information architecture to lay the foundation for selling content; second, launching a wallet system to enable seamless credit purchases; and finally, refining the experience with missing features and nuanced improvements. The result was a robust and intuitive marketplace, unlocking new opportunities for content monetization and user engagement.

Role
Lead Product Designer